Leveraging the World’s most powerful Advertising platform is not easy. Every day thousands of YOUR potential customers are using Google and Facebook to make their minds up about who they would like to do business with. A survey made in July 2011 pointed to 62% of women using Google to make their initial decisons over Beauty, this included everything from Laser Hair Removal to Breast Augmentation and everything in between. Of course it is not the only research that they will base their decision on but it is a massive influence to the point where any of the following not being in place, you will be losing Customers to your competitors:

• Rank high in Google for your keyphrases
• Have a regularly updated and engaging Facebook page
• Have fully featured,tracked Facebook image ads targeted directly at YOUR demographic
• Be featured in the top 3 adwords advertising slots for your keyphrases
• Have your adwords account and website working in harmony so that your clients see your advert on bbc.com,cnn.com,wikipedia.org,amazon.com,huffingtonpost.com…….
• Have a website that establishes your work and your USP’s(Unique Selling Points)
• Have an optimised Google Places Listing managed effectively
• Have your reputation managed effectively(Reputation Management will become more and more important)

You see Internet marketing for the Beauty Industry must be considered as a whole, it is very unlikely any other medium will ever bring as much business as the Internet so Online marketing must be front and centre in your marketing plans if it is not already. Running full page glossy ads in colour magazines is the closest we have seen and yet if it produces 1 lead for $1000 or 10 leads for $10,000 it seems to be considered succesful whereas our clients are achieving results that often range from 500% to 1000% better and in some cases 2000% better than colour print.

The Internet now dominates Marketing for Cosmetic Surgery and for Beauty Treatments, this stranglehold will only continue to grow, so act today and put your business front and center where your clients will find it.